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MAXQDA also allows for several key formats in exporting coded segments.

Opportunities to extract quantitative data from qualitative research.

While many factors influenced our decision, here are some of the reasons that MAXQDA topped our list: All except MAXQDA lacked something we needed: the ability to easily edit text while coding. Looking to implement a standard coding and categorization tool, we investigated a number of solutions. Unfortunately, those approaches or workflows just aren’t that applicable to a B2B market research firm. We’ve found that many qual focused software packages are designed for an academic audience.

That’s not always the case for qualitative coding software, especially when it comes to B2B. We were lucky to find MAXQDA because it does just that.

Like many firms, when we first started, we relied on manual means of coding and analysis for processing our qualitative findings. It’s a time-consuming task, so we were always on the lookout for any software or tool that could speed up the process. Contributors to this Article: Jacob Dittmer, Scott Swigart, Sean Campbell, Colleen Clancy and Isabel Gautschi.